Companies like Dove and Aerie have set the standards high when it comes to creating body-positive advertising campaigns for women but Aerie just took it one step further.
They recently launched #AerieMAN, an advertising campaign that celebrates men of all different shapes and sizes.
According to American Ealge, #AerieMan isa celebration of REAL men who love themselves inside and out.
"#aerieman means absolutely no retouching and a new, body-positive approach to men's underwear. Your comfort starts under your clothes, and #aerieman and AEO have teamed up to design a collection of men's underwear that provide the perfect foundation for your busy and athletic lifestyle. No matter your style, find it here in materials that keep you cool, collected and REAL, all day long."
While many people on social media are praising Aerie for launching the campaign others say that it's only an April Fool's Joke similar to previous years.
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